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Never miss a rare pearl again!

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The story

In 2008, The Kooples flooded the world of fashion with their mysterious and captivating ads showing couples, but devoid of any slogan or message.

The label was founded by 3 brothers, Alexandre, Laurent and Raphaël Elicha, who thought up the concept of elegant and androgynous attire for him and her with a vintage London vibe.

The Kooples today

How to define The Kooples? Impeccable cuts, boyish styles, black, edgy rock chic and that British touch.

The label teams up with celebs in line with its aesthetic, like Pete Doherty, or Alison Mosshart and Jamie Hince from The Kills. The idea is simple. In the words of Alexandre Elicha: 'A The Kooples woman loves to steal her guy's clothes; her style reflects a rock 'n' roll, freedom-loving personality.'

The key pieces:

The boyfriend shirt, canvas jeans and the signature T-shirt.

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Top of the page

“Louise & Axel, together for 4 months.” In the summer of 2008, there was no avoiding The Kooples’ ad campaign, featuring couples clad in trendy outfits. In a mere few years, the trendy brand has taken over every rock, hip and British-inflected closet.